The Missing KitKat Mystery Revealed a Marketing Trick Almost Nobody Talks About
The internet didn’t go crazy because of hijacked chocolate. It went crazy because everyone got cast in the story. This spring, a truck carrying roughly twelve...
Author: Jean-Francois Trin
What Digital Marketers Can Learn from Netflix (Besides How to Lose an Entire Weekend)
The streaming giant isn’t just addictive entertainment—it’s one of the smartest marketing machines ever built. Netflix doesn’t just understand content. It understands human behavior at an...
Your Product Isn’t Failing Because It’s Bad. It’s Failing Because Not Enough People Have Experienced It Yet
Darnell owned a small hot sauce company in Austin, Texas. The sauce was incredible. Friends loved it. Family couldn’t stop talking about it. But the shelves...
People Don’t Want Discounts. They Want to Feel Lucky
One small shift in how you present an offer can make it feel ten times more exciting (without changing the offer itself) Imagine two emails landing...
The 2-Hour Newsletter With a 57% Open Rate and the Secret Every Marketer Is Missing
While most newsletter creators are fighting tooth and nail for a sliver of attention in the most crowded niches on the internet, Alec Kremins did something...
